SEATTLE & LOS ANGELES–(BUSINESS WIRE)–Lights. Digicam. Trend. Step & Repeat, a first-of-its-kind trend actuality competitors hosted on TikTok, is presently turning heads on digital runways the world over. Created by Glamhive and the fashion-forward thinkers on the Mary Kay World Design Studio, the competitors elevates professionals in wardrobe, make-up, and hair stylists at each profession degree in a pleasant, supportive, and inspirational five-week fashion competitors and mentorship program on the ever-increasing social media platform TikTok.
Since its unveiling on June 22, Step & Repeat has reached the gadgets of hundreds of thousands of TikTok customers worldwide, leading to participation in additional than 30 nations. Every week, Step & Repeat host Johnny Wujek (movie star shoppers embody Katy Perry and Mariah Carey) declares a theme-based problem, signaling to novice and seasoned stylists alike, throughout the globe that it’s time to get inventive—and assume exterior the closet.
“I like that we’re capable of showcase a worldwide inventive platform and motion,” mentioned Wujek.
“It’s been so enjoyable to look at individuals interpret every theme and problem in their very own private manner. Trend is all about bringing individuals collectively to have fun all the pieces that makes up the glamour: from the garments to the make-up and the hair.”
Every spherical, movie star judges Nicole Chavez (movie star shoppers embody Scarlett Johansson and Kristen Bell), Claire Sulmers (founding father of Trend Bomb Every day), and Andrew Fitzsimmons (movie star shoppers embody the Kardashians) duet a number of the entries and finally decide winners. Every receives a money prize and a one-hour mentoring session with considered one of nineteen business leaders.
“This has been a enjoyable, new approach to join and talk with established creatives and the perfect rising expertise,” mentioned Chavez. “I like sharing my expertise and inspiring the following technology to make it to the highest.”
Throughout mentoring periods, winners obtain 1:1 teaching in making a enterprise round make-up, hair, or fashion—or possibly all three.
“I liked mentoring one of many unbelievable winners of the Step & Repeat TikTok problem,” mentioned Brian Underwood, Magnificence & Wellness Director for Oprah Every day. “Listening to about her inventive journey, the challenges she’s confronted over the previous 12 months, and her inspiring plan for the longer term was an energizing expertise. And I used to be so impressed by the content material she created. These are the inventive minds of tomorrow.”
Members aren’t simply spectators—they’re constructing their private companies and studying via Step & Repeat’s specialists. Stephanie Sprangers, Founder and CEO of Glamhive, says that’s by design.
“Our imaginative and prescient for this present is to harness the ability of leisure content material and mix it with big-name expertise and person generated content material,” says Sprangers. “It’s all about inclusivity and alternative. Winners have the possibility at a dialog that would actually be life-changing. That is what excites everybody probably the most.”
The creativity continues within the last week of the competitors because the crown for creativity will culminate with probably the most intriguing problem but: rejected Met Gala themes.
“It has been exceptional to see the extent of expertise all through this course of,” mentioned Fitzsimmons. “Social media is a good equalizer in that it permits anybody with a expertise and a dream to share their work on a worldwide scale. It has been so thrilling to see world influences mirrored all through this competitors.”
Step & Repeat has already began to garner the eye of TikTok customers, topping over 1.5 million views and has been featured within the UK Every day Mail, The Every day Entrance Row, and Vogue Enterprise.
“Being part of this competitors has been thrilling, and presents an modern view on the following massive stylists, make-up artists, and hair stylists,” mentioned Sulmers. “I’ve loved seeing the variety of individuals, and their abilities are unmatched.”
For extra data, go to https://www.glamhive.com/tiktok.
Glamhive was based by entrepreneur Stephanie Sprangers in 2017 with the imaginative and prescient to democratize private styling and the premise that the boldness that comes with glamour shouldn’t be unique to the wealthy and well-known. The web styling expertise presents anybody with WiFi connection entry to stylists who will present them with the assist they should be the perfect model of themselves. The Glamhive platform is a seamless end-to-end platform for stylists to assist them develop their community and their enterprise, 100% just about.
About Mary Kay & Mary Kay World Design Studio
One of many authentic glass ceiling breakers, Mary Kay Ash based her magnificence firm greater than 58 years in the past with three targets: develop rewarding alternatives for girls, supply irresistible merchandise, and make the world a greater place. That dream has blossomed right into a multibillion-dollar firm with hundreds of thousands of unbiased gross sales drive members in practically 40 nations. Mary Kay is devoted to investing within the science behind magnificence and manufacturing cutting-edge skincare, coloration cosmetics, and fragrances, and partnering with organizations from around the globe to drive a optimistic social affect. The Mary Kay World Design Studio is the in-house inventive company serving because the inventive incubator for Mary Kay’s trend, designer and influencer collaborations and branding campaigns, to remodel product and packaging design and consumer-facing digital innovation. Be taught extra at MaryKay.com.