Late final January, whereas the world weathered the enduring grip of the coronavirus pandemic, an thrilling announcement emerged from the lodge trade, a sector particularly decimated by the affect of Covid-19. Faena, the inimitable luxurious life-style model behind Faena Hotel Miami Beach and Faena Hotel Buenos Aires, would companion with Accor, the Paris-based world hospitality big comprised of greater than 5,000 properties and 10,000 meals & beverage venues throughout 110 nations, to strategically develop the Faena model across the globe.
The information immediately buoyed the spirits of each trade watchers—who took it as a harbinger of luxurious journey’s triumpant post-pandemic restoration—and legions of Faena fanatics, breathless to be taught the place Faena’s incomparable magic would manifest subsequent.
For hotelier extraordinaire Alan Faena, the partnership marks a watershed within the evolution of the red-hot Faena model, whose distinctive story started practically 20 years in the past together with his (and billionaire enterprise companion Len Blavatnik’s) transformation of the once-derelict Puerto Madero docklands district of Buenos Aires right into a cultural epicenter and the town’s most useful actual property.
His second epic actual property reinvention—masterminding the trailblazing Faena District in South Seashore—made an indelible impression within the collective consciousness of luxurious vacationers within the all-important North American market, and cemented his popularity as a hospitality visionary with out peer on the world stage. Having bought 4 deserted blocks alongside iconic Collins Avenue between 32nd and 36th Avenue, he and Blavatnik remodeled them right into a buzzing arts and entertainment district anchored by Faena Resort Miami Seashore—catalyzing a cultural renaissance that expanded and redefined the very notion of luxurious hospitality within the course of.
Now, with Accor’s backing, Faena is poised to carry his singular readability of imaginative and prescient to different far-flung corners of the globe—beginning with the event of a Faena District in Dubai (no different locations have but been introduced).
“The aim is to create 20 embassies in cities all over the world the place folks can have a Faena expertise,” says Faena. “We’re superb at filling a void. I’ve at all times envisioned this chance of Faena increasing globally.”
The groundbreaking Accor enterprise isn’t the one undertaking that’s stored Faena busy over the past yr. On Could 4, he unveiled his newest inventive endeavor, The Architecture of Being (Rizzoli). Penned on the top of the pandemic throughout a stretch of significant self-reflection, it’s Faena’s treatise on the defining tenets of each his private journey (he got here of age in Buenos Aires after the autumn of Argentina’s army dictatorship) and his skilled evolution from designer to powerhouse hotelier, in addition to on the constructs of human potential. Divided into eight thematic pillars (together with Imaginative and prescient, Silence, and Love), the e book—a follow-up to his 2019 memoir-cum-coffee-table-tome, Alan Faena: Alchemy & Creative Collaboration—explores the guiding rules that gas his sprawling, spectacular creativeness.
As Faena succinctly places it, “To construct my desires, I first needed to construct myself. On this e book I share the secrets and techniques of that structure.”
In the meantime, on the Faena Resort Miami Seashore—which recurrently commanded four-digit room charges even on the pandemic’s top—on daily basis’s a wonderful one in Faena’s beautiful, red-and-turquoise-tinged model of paradise. Strolling by the breezy veranda of Los Fuegos, the lodge’s signature restaurant, at lunchtime one Friday in March, you’d have been hard-pressed to search out any signal of a worldwide pandemic afoot. A festive din crammed the air as elegantly attired company nibbled on small plates of wood-oven empanadas and native snapper crudo, sipping Faena spritzes (vodka, champagne, Aperol, rose water, hibiscus) in opposition to the glittering backdrop of the lodge’s umbrella-ringed pool and South Seashore’s powder-white sands and cerulean seas simply past.
After darkish, Faena sizzling spots like The Living Room, the lodge’s close-quartered, lavishly leopard-printed lounge that’s one of the unique haunts on the town, routinely draw the glitterati like moths to a flame—and this spring, there’s much more motive to go to. In step with the age-old adage that the present should go on (pandemic or no pandemic), in March, the Faena Theater—a 3,000-square-foot jewel field swathed in pink velvet and tinged with gold—debuted its newest tour de power: Tryst—A Lovers’ Rendezvous.
True to the Faena ethos, the modern cabaret is high-octane, soigné, and critically sultry: assume hypnotic lighting, an addictive soundtrack of reimagined hits (Britney Spears’ “Poisonous” and INXS’ “By no means Tear Us Aside” amongst them), and impossibly lovely performers spinning and twirling in dizzying, at instances death-defying acrobatic feats excessive above the stage. In between pulse-pounding depictions of affection and seduction, charismatic emcee Kat Crafty engages viewers members with witty tales of previous and current paramours, even bringing them to their ft at one level for a fast dance.
Throw in some show-stopping, outsized feather followers, a couple of breathtaking hearth dances, and an impressed saxophonist who seems each on occasion, and the general affect is unspeakably horny, vaguely surreal, and totally transportive—a flurry of emotions maybe finest described as “the Faena impact.”