Suppose sequins, feathers, leather-based—you recognize, staples of a post-COVID wardrobe.
In honor of the Italian model’s 100-year anniversary, Gucci Artistic Director Alessandro Michele placed on a full celebration as epic as suits the icon.
Directed by Michele and Italian-Canadian director Floria Sigismondi, the 15-and-a-half minute “Gucci Aria” video presentation brings us by way of a dream, post-COVID clubbing expertise. It begins with Lil Pump’s 2017 hit “Gucci Gang,” and it is all Gucci from there.
“A deep and ecstatic diving in all the pieces we yearningly miss as we speak,” the present notes clarify. Certainly, “Gucci Aria” is supposed to imply “jubilee of breath.”
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Kicking-off the festivities in an imaginary Savoy Membership, Michele was impressed by the well-known London resort the place Gucci founder Guccio Gucci as soon as labored as an elevator operator.
Opening with a rendition of former Gucci Artistic Director Tom Ford’s iconic crimson velvet go well with from the 1996 Fall/Winter assortment, the set of seems is stuffed with homages to signature Gucci items. In an ode to Gucci’s equestrian roots, driving boots and hats adorned many of the fashions within the runway.
Certainly, the present is a journey by way of the numerous tales eras of Gucci’s legacy. From go well with pants to corset tops, outsized jackets and even the “hacking” of Balenciaga’s Demma Gvasalia’s padded hip jacket and Balenciaga emblem, Aria was a powerful illustration of Gucci’s previous, current and future.
The Fall 2021 assortment additionally maintained a few of Gucci’s now-signature beliefs, taking part in with fluidity each in its designs and portrayals. Feminine fashions donned outsized pantsuits as male fashions walked with increasingly-smaller crop tops.
Equipment weren’t left behind. Colourful additions to Gucci staples had been each the pop of coloration in monochrome outfits and traditional staples. Gem-studded clutches within the form of anatomical hearts stole the present, proven in numerous coloration iterations.
Because the roaring ’20s introduced on a wave of sexual liberation, Michele ensures Gucci is a part of its 2021 counterpart. Leather-based straps, whips and fishnets added a component of BDSM.
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Aria was greater than a celebration of Gucci’s trend affect. Set to the beat of a number of Gucci-referencing songs, together with “Inexperienced Gucci Go well with” by Rick Ross feat. Future, “Gucci On My Bag” by Mier, and “Gucci Coochie” by Die Antwoord and Dita Von Teese, Aria was additionally a celebration of Gucci’s affect in popular culture.
“Younger individuals have a look at the model as a platform, a spot,” Michele is quoted in Vogue. “They visualize Gucci 1,000,000 other ways, 1,000,000 completely different instances.”
The quick movie ends with the fashions leaving Savoy Membership, opening up right into a mystical backyard stuffed with wildlife, white horses and peacocks dancing across the fashions. Because the music sang “what the long run holds,” a single, silver coronary heart bag was raised above all. A logo of hope for the long run, to make certain.
Take a look at “Gucci’s Aria” in full under.
Pictures by: YouTube video