The vegetarian sandwich comes with fries and a lemonade, the packaging for the combo meal decked out within the model’s distinctive emblem.
To get one, you’ll need to fly to Moscow lickedysplit and e-book a desk on the café atop Olga Karput’s well-known trend emporium KM20. Karput famous there are solely 2,000 parts up for grabs, so it’s one thing of a restricted version.
KM20 has carried Vetements virtually for the reason that model debuted in 2014, and it seems the vegetarian burger on its café menu was not solely a bestseller, but in addition the favourite dish of Vetements cofounder and chief government officer Guram Gvasalia. Karput mentioned he added portobello mushrooms and cheese, and voilà — an ironic and Instagrammable trend meal was born.
“Why not?” Gvasalia replied when requested why he’s branching out from trend to quick meals. “We all the time search for other ways to do issues. That is solely the start. There are extra thrilling launches in numerous nations coming this yr, and never solely meals.”
Karput can be the face of the marketing campaign for the Vetements burger, gamely sporting seems from its fall 2021 collection whereas munching on french fries or sipping on a drink on the café’s terrace, which on Thursday loved nice 70-degree climate.