Some individuals simply embody style; Max Trowbridge is one, with DNA seemingly woven from the best silk. Born and raised within the UK, she graduated from the London School of Trend within the early Nineteen Nineties then labored as a clothier at Mansfield, a British girls’s ready-to-wear luxurious model. Trowbridge, who lives in Dallas, has not too long ago launched her new style assortment and e-commerce web site, Eve and Max (“Eve” is an homage to her grandmothers, who shared the title) and collaborated with British artist Adam Ball.
Eve & Max was “based with a aware ethos to reimagine the life cycle of style.” Please broaden.
The style system wants to vary. The life cycle is antiquated, and holistically we’ve outgrown its course of as a client on a worldwide stage. For years, I’ve thought of this second: making a enterprise that slows all the way down to cease this infinite and pointless fixed consumerism. I wish to reimagine a brand new life cycle that helps one seasonless assortment a yr that reduces overproduction, minimizes waste, and helps the environment on each stage. For me, sustainability begins with the enterprise mannequin. I’m not saying I’ve a 100% sustainable enterprise, however I’m aware of each enterprise determination. With just one assortment a yr, offered direct to client or through pre-order, I don’t create stock; I produce made-to-order and ship 4 to 6 months later. Let’s consciously take into consideration our wardrobe. Let’s curate it with function — no extra quick style.
Your debut is titled Assortment Twenty One: Respair.
Artwork is all the time a supply of inspiration for me, and an artist shall be featured in each annual assortment. For the debut, I’m collaborating with British artist Adam Ball. I personal a fantastic work of his, an in depth hand-cut paperwork of his DNA construction, however I used to be notably considering his earlier work of rainforests. For this collaboration, Adam painted an oversize work in pink shades — a really detailed, pointillism-style summary of a rainforest. I shall be donating a portion of gross sales from the gathering to the Rainforest Foundation. The work, titled Respair, means a return to hope — so apropos, representing the very coronary heart and soul of the gathering.
Inspiration behind the gathering.
The result’s culturally an East-meets-West story. The inspiration began with a kimono I bought in 2013 after a visit to Japan. I’m fascinated with the layers of sporting a standard kimono, from the undershirt, or nagajuban, to the obi. There are a number of parts of layering that I believe are important in our each day styling. On the opposite finish of the spectrum, I like hoodies. However I needed a extra glamorous fashion with out wanting like I’m able to work out. I believe this assortment has one thing for everybody.
Assortment Twenty One: Respair, accessible for pre-order starting April 1 at eveandmax.com.