CARIBBEAN. Journey retailer Rouge Obligation Free formally opened its 1,400sq ft retailer in in Orange Grove Plaza, Christiansted, St. Croix, in late March, because it continues to increase its footprint within the Caribbean area. The St. Croix retailer is Rouge Obligation Free’s second location within the US Virgin Islands, becoming a member of a boutique on the waterfront in Charlotte Amalie, St. Thomas.
Rouge Obligation Free St. Croix carries the biggest perfume and skincare assortment on the island, in response to the retailer. A spa cabin homes Swiss skincare traces Valmont and Cellcosmet. The shop additionally incorporates a Montblanc nook boutique and a Furla leathergoods nook.
“Rouge Obligation Free St. Croix is the luxurious procuring vacation spot for St. Croix,” mentioned Raymond Kattoura, whose firm Obligation Free & Journey Retail Group Inc. helps handle the enterprise for Rouge Obligation Free Retail Caribe, proprietor of the shop.
“The gala opening on 26 March was a pink carpet reception attended by VIPs, socialites, influencers, and bloggers from the island, who obtained hand delivered invites. Company loved a ‘full moon Cruzan night,’ with native music, open bar, and native bites. The reception was held indoors and out, following the COVID-19 protocols in place,” Kattoura added.
“The brand new retailer has been effectively obtained by the native inhabitants, who’ve embraced it from day one. Now we have been extraordinarily profitable with the native markets within the Caribbean, the place we have now combined luxurious with way of life and practicality. That is what makes our shops stand out.”
Kattoura mentioned that Rouge sees rising potential for retail in St. Croix. “St. Croix was previously a high luxurious vacation spot within the Caribbean, with shops that includes French and Italian vogue and types reminiscent of Montblanc, Caron and different high names. Sadly, the island handed by a tough interval as a result of hurricanes and different issues, and most of this was misplaced. The neighbouring islands took benefit of the void and grabbed the tourism and buyers.
“However the tide is altering once more. St Croix’s economic system is on a quick rebound. And with the reopening of the [oil] refinery, a surge in tourism and company buyers, the island is heading for achievement yet one more time. A number of celebrities name St Croix their residence away from residence, together with President Biden.
“Rouge will likely be opening further doorways in St. Croix in each the East and West finish to have the ability to serve the complete island,” he added.
Rouge can also be the biggest responsibility free retailer in Grenada, the place it operates responsibility free shops on the airport and the Port Louis luxurious mega-yacht marina, plus downtown perfumeries.
Rouge Obligation Free is a part of the Diffupar/Perfumerias Rouge Group, based mostly in Argentina, which presently operates 53 shops all through the Americas.