Information Corp Australia’s Journey + Luxurious has formally launched with the primary version of the quarterly shiny printed in The Australian as a 116-page journal together with a brand new content material vertical on theaustralian.com.au.
Designed for a curious and prosperous viewers looking for distinctive experiences, inspiration, journey information, merchandise and journey, The Australian’s Journey + Luxurious characteristic an unparalleled line-up of contributors together with main journey writers, Susan Kurosawa, Katrina Israel, Penny Hunter, Jana Frawley and George Epaminondas.
Editorial Director of Premium Meals and Journey, Kerrie McCallum mentioned Journey + Luxurious is devoted to, and predicated on, conserving our journey goals alive.
“As luxurious journey enters a transformative decade, the main focus is shifting to personalisation, authenticity and exclusivity. The notion of madly ticking off your bucket-list has given method to curious absorption, distinctive experiences and sustainable explorations each right here and overseas.”
“Journey + Luxurious will take readers on an unimaginable journey every season by the shiny journal, together with our thrilling new digital vacation spot each day, inspiring travellers seeking to discover Australia now and those that are dreaming about their subsequent vacation.”
“We’re so happy to launch Journey + Luxurious in collaboration with Tourism Australia as our home tourism associate, supporting the emergence and rebound of native journey. In a particular complement in the midst of the journal we highlight homegrown gems, discover adventurous getaways from the Prime Finish to Tasmania, and reveal designer Collette Dinnigan’s new bespoke experiences on the NSW south coast for a handful of friends.”
Tourism Australia Managing Director Phillipa Harrison mentioned, “Tourism Australia is delighted to be the launch associate of Journey + Luxurious. ”
“There are all the time silver linings and for Australian travellers throughout 2020 and 2021, it’s this: we have now the chance to fall again in love with our personal yard, to take a look at Australia with new eyes and see how she has grown with refined and distinctive experiences whereas so many people have been racing off to faraway shores over the a long time. We’ve the possibility to see why she is so liked by worldwide travellers.”
The inaugural challenge of Journey + Luxurious showcases locations each reasonable and idealistic – from luxurious lodges in New Zealand to a wide ranging villa in Italy; a blockbuster Impressionism exhibition in Melbourne to life-changing excursions of Antarctica; in addition to the charming mix of outdated and new in Kyoto.
The difficulty additionally appears to be like at journey by the lens of design, meals and wine, tech, magnificence, type and tradition.
Together with launch associate Tourism Australia, Journey + Luxurious is supported by a mixture of luxurious and journey manufacturers together with Omega, Rolex, Veuve Clicquot, Tiffany & Co, Hugo Boss, Bulgari, Kailis, Qantas, Crown Resorts, Scenic, Captain’s Selection, Viking, Regent Seven Seas Cruises, Oceania Cruises, Silversea, Cosh Residing, Tourism Tropical North Queensland and Aurora Expeditions.
Journey + Luxurious launches with a multi-channel advertising marketing campaign that can run throughout print, radio, DOOH, digital and social channels.
As a part of the launch, Journey & Indulgence in The Weekend Australian has rebranded to Journey + Luxurious Weekend. Journey sections in scrumptious., Vogue Australia and Vogue Residing will now carry the Journey + Luxurious branding to create the last word community for status journey.