LOS ANGELES & MIAMI–(BUSINESS WIRE)–Miss the times of music tv with nonstop music movies and artist-focused reveals? At present mitú, the main digital writer for U.S. Latino Millennials, broadcasts the incorporation of Latido Music’s music video channel into Latido Music by mitú, a fan-focused, cross-platform ecosystem with devoted social and editorial arms centered on all issues Latino music– ranging throughout rising artists and established icons, U.S. and worldwide.
Incorporating Latido Music’s traditional, Nineteen Nineties-style, 24-hour linear TV rotation of music movies, Latido Music by mitú will amplify the viewing expertise with the debut of produced collection and franchises together with interview-format reveals, music and leisure information, in addition to longer format documentaries and expertise profiles. The brand new content material can be produced by a global staff break up between Miami and Colombia, helmed by veteran Telemundo and Discovery Channel govt director, Luciana Villalba.
“mitú is likely one of the few English content material platforms that celebrates all issues Latino, so it was essential for us to herald Luciana, one of many main consultants who can produce compelling TV leisure content material but in addition perceive tips on how to adapt it to a digital-first Millennial and Gen Z social media ecosystem,” mentioned Stephen Brooks, mitú and Latido Music president. “We’re completely thrilled to have her helming Latido Music by mitú.”
The Latido Music by mitú staff may even prolong the fan expertise, creating unique content material and activations for Instagram, Fb and TikTok. mitú’s editorial arm will cross-create corresponding editorial content material completely on mitú together with podcasts, music histories, and award groupings.
“Followers that grew up watching MTV and VH1 have tailored to sharing and discovering new and traditional music by means of their social media,” mentioned Luciana. “It was essential to us to reshape and amplify that shared love of music throughout social channels with extra strong and thrilling content material. For the superfans, we’ll be diving deeper into their favourite artists with new content material, in addition to create a platform for rising artists who haven’t had entry to a global viewers.”
Latido Music by mitú’s unique content material slate will launch with the next programming:
- Model Nu – What’s Model Nu in music? Right here we characteristic one of the best releases of the week and interviews with artists the place they discuss in regards to the strategy of their new single/album/music video.
- Tremendous Secret Exhibits – a featured music artist will carry out a Tremendous Secret Present for the mitu viewers by way of Zoom. Followers would wish to enroll on the mitú web site to get the hyperlink to entry the present.
- What Are You A Fan Of? – We’re already followers of their music, however what are among the issues our favourite Latin artists accumulate or considered one of their secret skills? This video franchise explores an in-depth have a look at the issues they love: from sneaker collections, ticket stubs, recipes and extra.
Luciana added: “What’s actually distinctive about mitú’s manufacturing mannequin is that we’ve break up our manufacturing studios between Miami and Colombia versus centering them in Los Angeles. This permits non-U.S. expertise who aren’t but flying attributable to pandemic journey restrictions to come back movie at no matter location is best for them and their groups. They gained’t have to attend to fly to California simply to movie a phase or solely restrict themselves to a Zoom possibility. This implies increased manufacturing high quality and extra creativity in what we are able to present the followers.”
Latido Music by mitú is now accessible for all mitú and Latido Music audiences, in addition to on Latido Music’s free, streaming TV channel on SlingTV, Xumo, Vizio Watchfree, Plex, Samsung TV+, Roku, Amazon FireTV, Android TV and Apple TV. It should even be accessible for obtain on the Latido Music app for iOS and the Google Play Store.
mitú is a digital media firm that brings a Latino POV to mainstream leisure throughout a number of platforms. Our viewers is the 200% – youth who’re 100% American and 100% Latino – who encourage us to create genuine, culturally related tales. We attain a large, cross-cultural viewers who will quickly be nearly all of youth within the U.S. Our viewers is almost 100 million individuals within the US every month, driving over 400 million content material views and over 120 million video views month-to-month. For extra details about mitú, please go to www.wearemitú.com.