Two Dallas-Fort Value style execs have teamed as much as remedy a dilemma for each mom-to-be: how you can really feel snug and trendy in the course of the 9 lengthy months of being pregnant, and proper after giving beginning.
Loren Heller and Hillary Cullum have launched Berkley Clothing, a luxurious activewear line designed to make girls really feel stunning, assured, and wholesome throughout each second of being pregnant and past, they are saying.
“Berkley believes that once you look good, you’re feeling good and that girls ought to by no means must sacrifice consolation for type (and vice versa),” a launch says. “The corporate celebrates being pregnant by way of smooth, luxurious clothes that empowers girls to remain lively, have a good time each second and most significantly, be themselves.”
Heller and Cullum are greatest buddies who met whereas working at Neiman Marcus and dwell in College Park. Because the story goes, Heller “birthed” the thought for Berkley Clothes whereas she was pregnant along with her daughter, Leighton. A health-conscious mom-to-be, she was placing out looking for maternity activewear that was trendy, snug, and useful.
She shared this quandary along with her greatest pal, and, as greatest buddies do, they put their heads collectively on how you can fill this hole within the maternity market.
Their reply: leggings (after all!) However, the proper leggings. Not only for 40 weeks of being pregnant, however these days, weeks, and months after child’s born, too.
“The whole lot we do is designed to have a good time girls and their our bodies by way of each stage of being pregnant,” Heller says.
Their concept for “excellent” leggings turned out to be two pairs of leggings, which they’ve named The Janey and The Cindy for each of their mothers (as a result of each, after all, are excellent).
Key options of the leggings embody four-way stretch, moisture wicking, and antimicrobial properties, and they’re obtainable in basic tones and on-trend prints (a uncommon discover in maternity departments).
The Janey is an “over-belly legging” that gives full bump help with an ultra-soft, excessive stretch over-belly panel. It is product of buttery supportive cloth, has slimming facet pockets, and a foldable panel for earlier than, throughout, and after being pregnant.
The Cindy is a high-waisted legging that gives high-waisted help and adaptability with elastic inset panels designed to “give” because the child grows and “snap again” post-pregnancy. It is also product of buttery supportive cloth, has slimming facet pockets, and cozy inset elastic for the mother who doesn’t need full stomach protection, the discharge says.
Each are designed in Dallas and made in Los Angeles, are provided in a 7/8 size, and retail for $98.
The ladies are simply getting began. They plan to proceed creating variations of the legging types and to develop into different activewear necessities.
“The proper garments could make all of the distinction, and a pair of fashionable, snug Berkley leggings could also be all it takes to assist a mom-to-be really feel snug in her personal pores and skin,” Cullum says.
Additionally they have plans to enter choose boutiques, however for now, they’re obtainable completely on-line, at BerkleyClothing.com.