As trend and retail recovers from the tumultuous occasions of 2020, a pointy give attention to the style provide chain has emerged. And as firms retool and recalibrate, the longstanding challenge of transparency is on the high of the agenda.
That’s why expertise agency Avery Dennison is tackling provide chain transparency — and its new connected product cloud, atma.io, is an entirely distinctive platform primed for a market that’s in search of disruptive applied sciences that may allow end-to-end digital transformation.
The agency globally often known as a pacesetter in digital ID and RFID applied sciences centered its give attention to provide chain visibility to deal with an age-old drawback for contemporary manufacturers and customers searching for sustainability, transparency and circularity.
Demand for product visibility has undoubtedly elevated: Customers could also be keen to pay as much as 10 p.c extra for merchandise from firms that present larger provide chain transparency, in accordance with researchers on the MIT Sloan College of Administration. And for manufacturers, transparency can assist elevate visibility of operational initiatives to assist enhance the company-at-large: The identical examine stated that customers valued details about the therapy of staff all through a product’s provide chain, and in impact, would champion the vendor’s efforts to improve working conditions.
For Avery Dennison, the answer is atma.io: a cloud-based platform that creates, assigns, and manages distinctive digital identities that persist all through the worth chain for any bodily merchandise. Named after the Sanskrit phrase for “soul,” its intelligent epithet feels apropos.
Its answer is extremely artistic, atma.io “fully reimagines how provide chains function, how manufacturers join with particular person customers, and the way world organizations can obtain their sustainability and transparency targets,” the agency stated. Basically, it palms companies and types the reins of the provision chain and concurrently informs customers of extremely related product information that was beforehand inaccessible.
So far, atma.io manages over 10 billion distinctive objects and provides over 50 new linked merchandise to its platform each second.
Max Winograd, vp, Related Merchandise, at Avery Dennison, informed WWD, “Our method permits us to mix the perfect of two worlds: Be nimble and leverage the dimensions and endurance of a worldwide company. Versatile and agile, atma.io is constructed on the shoulders of giants, benefiting from Avery Dennison’s Fortune 500 world footprint, pioneering analysis and growth, experience, and reliability.”
WATCH: Avery Dennison’s video on why a linked world is a extra sustainable world, enabled by atma.io.
Easing Market Pains
The atma.io platform alleviates the “market ache” of provide chains utilizing completely different digital triggers reminiscent of QR codes, ultra-high frequency RFID, or near-field communication (NFC). “[Our solution] permits all item-level information to be linked in a single end-to-end platform. We now consider that what we’re bringing to market is the primary answer of its kind wherever and can lastly carry the end-to-end provide chain visibility that organizations and customers have been asking for.”
And already, atma.io has been creatively built-in by world manufacturers reminiscent of adidas, with its initiative known as ‘Infinite Play.’ The adidas Infinite Play program permits customers to promote merchandise again to the model.
“Every particular person adidas product is tagged with a digital set off and is related to a novel digital id saved within the atma.io linked product cloud,” Winograd stated. “The distinctive item-level info that atma.io manages makes it doable for main manufacturers like adidas to attain their sustainability targets, give already-sold merchandise a second life, and empower customers to take part within the round financial system.
Know-how discuss apart, atma.io is conceptually distinctive due to its cohesive, elegant simplicity. “atma.io has the widest suite of use circumstances available in the market, overlaying the true end-to-end journey from uncooked supplies to the buyer — and all the best way again,” Winograd stated.
“atma.io’s product design philosophy makes the answer modular, and interoperable with any current enterprise infrastructure, giving flexibility for the enterprise house owners to make use of the platform that actually speaks to their particular wants for the time being, and expands their use of it as they discover new methods for it to learn the enterprise.”
Winograd added that atma.io’s app retailer will allow manufacturers to faucet into “an ecosystem” of functions to unlock each linked product use case conceivable. “We’re encouraging and incentivizing builders and companions to construct on high of atma.io’s end-to-end platform and faucet a brand new channel for mutual progress,” he defined.
atma.io’s traceability options prolong far past the power to trace completed items throughout the provision chain, Winograd stated. “Our platform permits firms to trace on a really rudimentary stage which uncooked supplies are used for manufacturing and seize the total family tree of their merchandise. Additionally, we allow manufacturers to seize and monitor the carbon footprint for every product individually.”
However “item-level visibility,” as Avery Dennison refers to it, just isn’t but a globally acknowledged time period – and the agency believes that distinctive digital IDs for on a regular basis objects are the best way of the long run. “We’re going to allow organizations to affix up their provide chains as by no means earlier than. With this visibility and management comes limitless prospects. The tip aim is providing transparency and a extra sustainable and linked world.”
Distinctive digital IDs certainly elevate visibility all through a model’s provide chain – and, they concurrently inform customers of insights and information which have traditionally by no means been gathered, or available.
“By making every product and the uncooked supplies that go into it uniquely identifiable and totally traceable, it’ll engender greatest practices all through the provision chain and provides companies and their customers larger insights than ever earlier than. By giving each product a novel digital ID, you achieve elevated visibility throughout your provide chain, and types can preserve management of how and the place their merchandise are bought and have the ability to present the origin assurance that right now’s customers count on.”
“Companies can begin small and scale up shortly. By activating particular modules and leveraging our pay-per-event pricing, they’ll faucet right into a platform for studying, expertise speedy time to worth, and have the flexibleness to activate new linked product use circumstances seamlessly.”
atma.io’s magnificence is in its breadth – its expertise applies to any firm or trade – even inclusive of perishable merchandise. “Additionally in industries like magnificence, meals, and pharma, manufacturers can effectively sort out the logistics of perishable items: A singular digital ID for each product permits manufacturers to maintain monitor of every merchandise — when it was produced, and when it’ll method its ‘Finest-Earlier than’ or ‘Use-By’ date, so there’s a big potential to scale back waste and allow sooner, focused recollects for broken items.”
Winograd defined that atma.io has a particular skill to attach sensors that monitor a product for points reminiscent of temperature, humidity, weight, and so on., with a product’s item-level track-and-trace historical past. Meaning atma.io can map the end-to-end standing of a product’s situation and generate real-time alerts if a situation is outdoors of acceptable parameters, Winograd stated. “This extra granular stage of situation visibility and real-time notification permits provide chains to be proactive as a substitute of reactive and obtain extra correct decision.”
And atma.io, naturally, is prized for its enabling of product circularity. “atma.io goes to empower organizations with true transparency and from this comes sustainability. As an illustration, transparency means new relationships with suppliers that go right into a excessive stage of granularity about how items are made.”
Granularity, within the case of atma.io, implies that manufacturers are held extra accountable “to uphold the best requirements and supply supplies sustainably,” Winograd defined. “By giving every product a ‘digital beginning certificates’ it’ll imply extra re-use and recycling of merchandise, once more contributing to sustainability. That is only the start, as the usage of atma.io grows and builders construct new apps for the platform, new sustainability initiatives will launch that we haven’t considered but.”