Big Hit Entertainment, the music firm behind Okay-Pop stars BTS, has formally rebranded as HYBE.
Massive Hit introduced the brand new title, organizational construction and a brand new HQ in a model presentation on YouTube at this time (see under).
The corporate says that the rebrand might be finalized at its shareholders’ assembly on March 30.
Massive Hit’s document label will preserve its id as a label referred to as Massive Hit Music below HYBE.
Massive Hit plans to alter the corporate’s organizational construction to give attention to three key areas: “labels, options, and platform”.
The label division will embrace Massive Hit Music, BELIFT LAB, PLEDIS Leisure, KOZ ENTERTAINMENT, and HYBE Labels Japan.
The ‘resolution’ division consists of HYBE Three Sixty, HYBE IP, HYBE Edu, Excellent Corp., HYBE Options Japan, and HYBE T&D Japan, that are specialised enterprise models for video content material, IP, studying and video games, creating secondary and tertiary companies primarily based on inventive output of every label.
The Weverse Firm will fall below the platform division and can function a hub for connecting and increasing all of HYBE’s contents and providers.
Utilizing its “three-pillar construction” of labels, options and platforms, Massive Hit says that it plans to turn out to be the “world’s main leisure way of life platform firm primarily based on music”.
Massive Hit additionally unveiled a brand new HQ in Yongsan, Seoul.
Chief Model Officer Min Hee-jin has overseen the event of the brand new model together with house branding and design of the brand new HQ.
“It is a contemporary starting with a brand new company title HYBE together with rebranded house and organizational construction, however the core of what we do stays the identical.”
Min Hee-jin stated: “We designed the house such that HQ accommodates the values of HYBE that goals for connection, enlargement and relationships, and the change in house consistent with the company rebranding can result in adjustments within the methods of labor and company tradition.
“Good house branding has a function in creating attitudes. We hope to ascertain a extra inventive and environment friendly working tradition in HYBE’s new workplace house.”
Chairman & CEO Bang Si-Hyuk, stated: “We function numerous companies and perceive the world of leisure in a a lot wider sense than beforehand perceived.
“I felt the necessity for a change of our title as an emblem of the construction that might join and develop the present companies.”
Bang Si-Hyuk added: “We outline the ‘leisure way of life’ as ‘each expertise that is stuffed with infinite creativeness and pleasure from music, growing happiness and comfort in our on a regular basis life. We’ll present this expertise to everybody and join with the world by way of platforms to construct optimistic relationships.”
“It is a contemporary starting with a brand new company title HYBE together with rebranded house and organizational construction, however the core of what we do stays the identical.
“We’ll proceed to imagine within the energy of music, innovate industries, share good affect, and alter in life.”
Music Enterprise Worldwide