DALLAS — Avocados From Mexico (AFM), the No. 1 promoting model of avocados within the U.S., right now pronounces the launch of Avocado Nation Studios, the most recent digital innovation from AFM which employs knowledge intelligence to supply predictions, suggestions and personalised content material tailor-made to every viewer. That includes unique movies created by a community of content material creators, the platform offers recent and enjoyable methods to have interaction with the model.
Thalia Sodi, the worldwide celebrity singer, songwriter, creator and entrepreneur will companion with AFM as soon as once more for a brand-new marketing campaign titled, “Salud, Ejercicio y Grasas Buenas” con Thalia, which means “Well being, Health & Good Fat” with Thalia. Thalia’s Spanish channel might be centered round well being, wellness and methods to include the heart-healthy fruit into eating regimen and train routines. Thalia’s Avocado Nation Studios content material sequence is an extension of a partnership forged last year with her brand, “Cooking Wholesome with Thalia,” a client program that promoted the constructive affect avocados have as a part of a nutritious diet.
“Avocados are a staple in my eating regimen and total life-style, and I’m thrilled to work with Avocados From Mexico as soon as once more,” mentioned Thalia. “After the challenges of the previous 12 months, well being and wellness are extra vital than ever. Including avocados, which have good fat and practically 20 nutritional vitamins and minerals, into the combination makes it enjoyable and scrumptious. I can’t wait to point out viewers my ideas and methods for wholesome consuming with Avocados From Mexico!”
Thalia leads a roster of prime content material creators which have partnered with Avocados From Mexico to develop numerous movies that each entertain and educate audiences about avocados. Deborah Berebichez, the primary Mexican girl to graduate from Stanford College with a PhD in Physics and a knowledge scientist, TV host, educator and entrepreneur, explores the science of avocados. Instagram darlings Mila and Emma Stauffer have a channel detailing their lovable adventures with AFM, whereas Ally Brooke of the lady group Fifth Concord takes viewers alongside along with her for a digital tour throughout the U.S. Moreover, AFM has partnered with Atlas Obscura to supply humorous and distinctive movies equivalent to a parody of actuality courting exhibits and an avocado vogue present.
“We’re proud and thrilled to be working with Thalia once more and so as to add these influencers to the AFM household,” mentioned Ivonne Kinser, Head of Digital Advertising and e-commerce at Avocados From Mexico. “Thalia is admired by Hispanic audiences for her music and wholesome life-style, so we couldn’t think about a greater spokesperson to advertise the constructive impacts avocados have on well being and wellness to our Hispanic customers. Given her heritage and longtime love of avocados, Thalia absolutely embodies the essence of our model.”
Avocado Nation Studios is a part of AFM’s new Avocado Nation platform, which is powered by Synthetic Intelligence that permits AFM to leverage its customers’ preferences to ship extremely personalised content material.
“The number of content material we’ve produced goes to point out that avocados really are for everybody,” mentioned Kinser. “Simply as avocados are so versatile and loved in numerous methods, we’ve strived to create content material for all preferences and look ahead to delivering personally curated video suggestions.”
Avocado followers can discover a bunch of content material creators and extra by visiting https://www.theavocadonation.com/.
About Avocados From Mexico
Avocados From Mexico (AFM) is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Affiliation (MHAIA), shaped for the aim of promoting, promotion, public relations and analysis for all stakeholders of Avocados From Mexico. Underneath agreements, MHAIA and the Mexican Avocado Producers & Packers (APEAM) have mixed assets to fund and handle AFM, with the intent to supply a targeted, highly- efficient and environment friendly advertising program in the United States. AFM is headquartered in Irving, Texas.
Thalia is a celebrity singer, songwriter, entrepreneur, philanthropist, actress, clothier and digital influencer. She rose to fame after starring in numerous telenovelas which were translated into a number of languages and have aired in additional than 180 nations with a viewership of greater than two billion folks worldwide. She has had 29 High 10 singles — 15 of which went to No. 1 — and has offered greater than 50 million data, making her one of many bestselling Latina artists of all time. Her most up-to-date album, Valiente, options 4 hit singles and was licensed platinum by the RIAA.