“We bought over 1,000 pairs in two months to clients world wide—particularly within the US, Europe, and the Gulf,” Santos says, crediting the slippers’ overwhelming success to social media, with enthusiastic customers sharing unboxing movies on Instagram whereas being cooped up at residence.
The slippers are restricted version and made-to-order proper now, and can probably be phased out for summer time and spring. However don’t be concerned if you’d like a pair and might’t discover your dimension: Santos says the model has plans to deliver the fashion again this fall.
With their feather-trimmed pajamas and romantic home clothes, Sleeper‘s co-founders, Kate Zubarieva and Asya Varetsa appear to be soothsayers who knew what we might wish to put on earlier than we did. Their garments have been a everlasting fixture on our feeds earlier than the pandemic, with celebrities and Insta-stars counted as enthusiastic followers. From the surface, there did not appear to be a right away must pivot. Demand for the manufacturers’ hero items stayed sturdy all through 2020, and but within the final 12 months, Sleeper’s launched a handful of latest core classes—residence, bridal, sneakers, and an “Athpleasure” line—all suited to our comfort-first way of life.
“It is at all times been necessary for us to create merchandise that mix consolation and class,” Varetsa tells Glamour. Among the new items, just like the romantic marriage ceremony clothes or shearling slippers, have been years within the making. Others, like the house launch or colourful athletic put on, had been a direct response to how folks had been dwelling and dressing through the pandemic.
When Sleeper launched its first Bridal assortment in 2017, that they had no thought marriage ceremony ceremonies in 2020 can be a lot smaller and extra personal affairs. The model introduced its marriage ceremony clothes again final 12 months, and whereas it feels serendipitous, Zubarieva says she’s at all times had a tough time imagining somebody spending $10,000 on a costume to put on “simply as soon as.” To her level, the clothes within the Bridal assortment usually are not solely extra moderately priced between $275 and $470, however they’re additionally extremely versatile. It is easy to think about re-wear the items for different social gatherings or romantic date nights.
The Home launch, which incorporates embroidered desk linens, pastel ceramic units, and candles, is impressed by the designers’ native Ukraine. It is an on-point extension of the model whereas talking to the wants of latest homebodies. “When your private home is filled with lovely issues, full of sunshine and easiness, it may change into a spot of inspiration,” Varetsa says.
Shoes had been additionally launched, specifically silk and feather-trimmed mules, and shearling slippers, each to put on indoors and open air. And Sleeper’s “Athpleasure” assortment is a play on sweatsuits in mood-boosting colours with removable collars and ruched silk units. These aren’t items to work out in, however quite “dance in entrance of the mirror to a Beyoncé monitor,” Zubarieva says.
The Sleeper staff, which now consists of 88 folks, relies in Kyiv, and co-founder Varetsa just lately moved from New York to Sweden. As designers, it may be difficult to work over Zoom, however Varetsa says “We have at all times labored remotely, so we do not even know the way it feels prefer to create a set whereas bodily being collectively. Maybe that is our sturdy level as a result of from a distance you’ll be able to see issues extra objectively.”
Talia Abbas is a commerce author at Glamour. Comply with her on Instagram at @taliaabbas.