Buying a franchise is a life-changing determination, and realizing the best way to navigate the primary 12 months of enterprise can really feel such as you’re paddling upstream with out the precise assist or expertise.
For Physique Match Coaching (BFT), a fast-growing health franchise in Australia with practically 100 studios open and over 200 franchises offered, constructing franchisees as much as get pleasure from sustained success is a essential a part of its enterprise mannequin.
Right here BFT’s joint CEO, Richard Burnet, shares a few of the secrets and techniques and suggestions he employs to make sure his franchisees really feel assured in the way forward for their enterprise, and are on their technique to success inside the first 12 months.
1. Comply with the framework
Don’t repair what’s not damaged! For a lot of new franchisees, it’s comforting to know you’re surrounded by others who’ve been in the identical place as you when beginning out. Utilise the experience out of your franchisor, which has walked dozens of franchisees via the identical course of.
Your franchisor ought to have a breadth of data and mapped out how the primary 12 months is predicted to play out. Following these processes and methods will put you on the precise path to success.
Crucial factor is trusting that the system they’ve established is confirmed to work – in any other case you wouldn’t have purchased into it.
2. Deal with your staff proper
In a customer-facing franchise, your workers is the spine of your small business. The success of a BFT franchise begins with having the precise folks on the bottom. They’re those that work together along with your members every day and drive shopper relationships.
So it’s essential to deal with your staff properly, and regulate any ache factors. Investing correct effort and time to make them really feel like a valued and real member of your group, sharing in your success, will encourage them to do the identical to your members. Investing in high-quality trainers and staff who’re motivated is what in the end pays off and retains the cogs turning for our franchisees.
3. Prioritise customer support
This one is easy – the client comes first. Like several service enterprise, your success depends on filling the wants of a member and offering a memorable expertise. The BFT health mannequin is the important a part of the service providing, nevertheless a terrific member expertise is about a lot greater than the product and program.
Guaranteeing you and your staff are centered on establishing nice relationships and creating an electrical power will encourage referrals and develop your base. BFT’s development relies on three key stakeholders reaching success – the member, the franchisee, and us because the franchisor. If any one in all these pillars breaks down, the enterprise received’t flourish.
4. Discover your ‘factor’
How are you going to set your self aside and make your members really feel like they’ve discovered what they’ve been searching for?
Spending the time to discover a distinctive level of distinction, or ‘factor’, to your health franchise will be the glue that retains your members loyal and invested. This may be so simple as remembering a member’s birthday is in a particular approach or welcoming a brand new member via a enjoyable routine.
5. Don’t be afraid of teething issues
Any franchisee proprietor will encounter hiccups of their first 12 months, and it’s necessary to grasp that. Discovering tailor-made options which work to your franchise, and being agile so you’ll be able to apply them shortly, lets you keep away from issues escalating.
Drawing upon the expertise of the franchisor’s head workplace and different franchisees is necessary right here – chances are high they’ve handled the same state of affairs earlier than, and have an excellent roadmap for the best way to navigate it. Remaining calm and remembering your finish purpose will stand you in good stead.