Meadow Walker is signed to DNA Fashions in New York and kicked off the 12 months with an advert marketing campaign for Proenza Schouler’s Pre-Fall 2021 assortment, adopted by the label’s runway present at New York Style Week.
Meadow Walker opened Givenchy’s autumn-winter 2021 presentation. Credit score: Givenchy
The ten-minute Givenchy video Walker seems in transports viewers to an industrial area that mixes vogue with underground nightlife. Female and male fashions navigate maze-like metallic walkways earlier than Walker is spotlit from above, starting the procession. Within the huge area, they stomp to the driving sounds of Robert Hood, a producer and DJ who hails from Detroit and is named one of many founding fathers of minimal techno. The autumn-winter 2021 ready-to-wear assortment options layered silhouettes in principally black and lotions, together with outsized outwear and tailor-made blazers, together with particulars that embrace architectural shoulders and harnesses.
The gathering “is a mixture of lavishness and austerity,” Givenchy stated in a press assertion. Credit score: Givenchy
“In some ways, this assortment is a few fixed rigidity between two worlds. It is about discovering private which means in troublesome circumstances; it is about sincerity in what we do reasonably than technique,” Williams stated in a press assertion. “We needed to deliver a way of lived actuality alongside precision, class and extravagance within the clothes and appears. In the end, vogue for us is a method of being, feeling and connecting reasonably than a recreation to be performed. It is virtually like monumentalising the on a regular basis, filling it with emotion — like music you may put on.”
Layered seems with outsized outerwear have been punctuated by skin-revealing knits and attire. Credit score: Givenchy
Williams — who is understood for his streetwear model 1017 Alyx 9SM, in addition to his work for Girl Gaga’s Haus of Gaga — was appointed Givenchy’s artistic director final 12 months after Clare Waight Keller stepped down from the function. The French luxurious label’s first marketing campaign underneath Williams’ course was launched for the spring-summer 2021 assortment and featured the imagery of Williams’ longtime collaborator, British photographer Nick Knight.
The ten-minute movie takes place in an unlimited industrial area with the thumping sounds of minimal techno. Credit score: Givenchy
When Williams joined Givenchy, he signaled the course he would take, saying in an announcement that he was trying ahead to transferring the label “into a brand new period based mostly on modernity and inclusivity.”
“In these unprecedented instances for the world, I need to ship a message of hope, along with my neighborhood and colleagues, and intend to contribute towards constructive change,” he stated.