Greetings, and welcome to the inaugural version of the Sports activities & Leisure Highlight collection! The product of my unrequited need for human interplay almost one yr into the COVID-19 pandemic, this weekly characteristic will endeavor to convey readers in control on new, noteworthy and/or cutting-edge enterprise and authorized developments within the sports activities and leisure industries. I hope you discover it informative and engaging, as I definitely do. If there are any subjects you’d wish to learn extra about, please be at liberty to let me know.
This week’s installment spotlights some noteworthy developments and developments, together with:
- The anatomy of a profitable branding and funding empire;
- The comparatively nascent world of non-fungible tokens (NFTs) and the thrilling alternatives for athletes, entertainers and types to monetize digital belongings via using blockchain know-how;
- The recent marketplace for music copyright acquisitions; and
- The most recent legislative proposals that transfer collegiate athletes one step nearer to having the appropriate to revenue off of title, picture and likeness (NIL) rights whereas many athletic applications stay on the sidelines.
Endorsement Offers & Sponsorships
The Influencer: How Jay-Z Created a Path to Luxury Influence and Become the World’s First Hip-Hop Billionaire
February 26, 2021 by way of The Province
It has been one other busy week for Jay-Z, the hip-hop musician and entrepreneur. On Monday, he unveiled a take care of LVMH Moet Hennessy Louis Vuitton SE to increase his Armand de Brignac champagne globally. The following day, Oatly, the Swedish vegan-milk group by which he has invested, took its first step towards a $10 billion preliminary public providing.
How Do You Solve a Problem Like… Getting the Most Out of a Super Bowl Star Endorsement?
February 9, 2021 by way of Drum, The – thedrum.com
On this collection, we ask readers of The Drum – from manufacturers, companies and all the things in between – for his or her recommendation on actual issues going through immediately’s advertising practitioners. Right now, we ask US entrepreneurs learn how to extract worth from a big-name endorsement. And so they’re a favourite technique for manufacturers seeking to break via the background noise on the Tremendous Bowl. Some team-ups are extra profitable than others, in fact, and getting a partnership to really work properly for model and expertise is a wonderful artwork.
Triller: Putting Influencers Ahead of Licenses
March 1, 2021 by way of Plagiarism Right now
TikTok rival Triller has discovered itself has a wild few months in terms of each authorized and public controversies. Again in October, Triller was sued by TikTok’s mother or father firm over alleged patent infringement. The corporate has confronted repeated questions on what number of customers it really has and even threatened to sue one app analytics agency that accused it of inflating its numbers.
Taylor Swift Countersues Evermore Theme Park in Utah for Allegedly Playing Three of Her Songs on Grounds
February 25, 2021 by way of New York Every day Information
Hopefully this may not go on perpetually extra. Taylor Swift has countersued the Utah theme park that bears the identical title because the Grammy winner’s newest album, “evermore,” The Guardian reported. The “gold rush” singer’s firm, TAS Rights Administration, alleges that Evermore has performed three of her songs on park grounds “with out authorization or license settlement,” in response to the countersuit filed Monday with the U.S. District Court docket within the center district of Tennessee.
With the Music IP Market Booming, 7 Reasons Why Artists Are Selling Their Songs Now
February 24, 2021 by way of Greenwich Time.com
What do Stevie Nicks, Chrissie Hynde, Neil Younger and Bob Dylan have in widespread? Other than being iconic rockers, they’re the most recent in a seemingly countless stream of superstars who’re doing what for a lot of — themselves included — was beforehand unthinkable: promoting their songs and recordings.
American Music Producer Makes USD 11.7M in NFT Sales
March 1, 2021 by way of Cryptonews
The hyperlink between crypto, blockchain and the music business is rising more and more robust, after an American digital dance music producer set a brand new excessive for non-fungible token (NFT) gross sales, elevating some USD 11.7m within the sale of 33 distinctive gadgets – with the most costly token fetching nearly USD 3.7m.
Why the Million Dollar Industry of Non-Fungible Tokens Is Receiving Major Backlash
March 1, 2021 by way of ZyCrypto (On-line)
On the earth of crypto the place new belongings are launched to the market almost every day, there’s a brand new taking place child on the block: Non-fungible tokens (NFTs). These tokens, able to duplicating official digital media, assist musicians, artists, and sports activities gamers put a price ticket on digital media. Not like Cryptocurrencies, NFTs can’t be exchanged for an additional as every one is completely totally different from the opposite.
Non-Fungible Tokens 101: A Primer on NFTs for Brands & Business Professionals
February 28, 2021 by way of Forbes – Innovation
Within the Spring of 2019, a extremely sought-after plot of land was put available on the market. Property 331, nicknamed “The Secret of Satoshis Tea Backyard,” is centrally positioned in a busy, costly space often called “Genesis Plaza.” However it’s additionally spacious—its proprietor had diligently purchased up 64 adjoining parcels of land which, collectively, kind an ideal sq.. There are many different perks in addition. For instance, whereas busy roads line every fringe of the sq., bringing excessive site visitors from close by areas, no roads undergo it. And, by legislation, the extra contiguous parcels a single landowner possesses, the upper they’re allowed to construct, so 64 collectively permits for some near-unprecedented potential. After all, there’s one different vital factor to say about Property 331: that it’s not an actual property asset in the way in which you’d think about.
Grammy-Winning Producer Illmind Auctions Rights to New Samples as NFT
February 26, 2021 by way of CryptoPost
Non-fungible tokens (NFTs) are getting used to discover a brand new enterprise mannequin that places music makers again accountable for gross sales and copyright points. Grammy successful producer Illmind launched what he calls the “first ever NFT-backed pattern loop/melody pack” on February 25, 2021, placing a group of 10 “melody compositions” up for public sale on the Mintable NFT market app.
With Blockchain Buzz Building, Luckyme Artist Jacques Greene Sells NFT Publishing Stake in Cryptocurrency
February 25, 2021 by way of Music Week
The blockchain buzz has been constructing within the music business for a number of years now. However, a brand new deal might characterize a breakthrough for the know-how and NFT (Non-Fungible Token) digital collectibles/belongings, which have seen rising media protection (‘The long run is non-fungible,’ stated a current FT headline).
Proper of Publicity
By Opting Out of Video Game, ND Calls Attention To NIL Issue
March 1, 2021 by way of Fox Information – Newest Information
The Nationwide Collegiate Athletic Affiliation (NCAA)’s proposal to allow athletes to earn cash from endorsements would stand in the way in which of gamers’ names, photographs and likenesses being utilized in Digital Arts (EA) Sports activities’ new faculty soccer online game. Till that adjustments, Notre Dame would not wish to be within the sport. The Preventing Irish should not alone amongst main faculty soccer applications passing on inclusion within the rebooted sport till gamers can receives a commission to be in it, too.
Why Athletes at the Military Academies Are Forbidden From Monetizing Their Names, Images and Likenesses
February 28, 2021 by way of Forbes – Enterprise
Whereas 1000’s of NCAA athletes are trying ahead to leveraging their social media energy as early as 2021, there’s one group of high-profile athletes who will probably be prohibited from taking part in any respect in monetizing their names, photographs and likenesses. The US Service Academies, in an official authorities memorandum, have been informed that every one athletes are prohibited from utilizing their proper to publicity as a university athlete as a result of they’re thought of to be staff.
Latest Congressional NIL Bill Would Allow Athletes to Enter Draft and Return to College
February 24, 2021 by way of Sports activities Illustrated
School soccer gamers might enter the NFL draft and return to their college below the most recent congressional invoice. The Novice Athletes Safety and Compensation Act of 2021 is scheduled to be launched this week within the U.S. Senate by Senator Jerry Moran (R-Kan.). Sports activities Illustrated obtained a replica of the laws. The act is the sixth congressional invoice governing athlete compensation introduced or launched during the last calendar yr in Washington, however is simply the second to be launched within the new Congress. Payments launched final yr have to be reintroduced this yr.