LINCOLN (CBS13) — You simply ordered in. However do you actually know the place your meals is coming from?
A Name Kurtis investigation uncovered a number of chain eating places advertising their meals underneath completely different names.
“It’s mendacity!” mentioned Lincoln viewer Melissa Cudney.
She ordered from a restaurant referred to as Rooster Sammy’s on DoorDash. However when the meals arrived it seemed acquainted, so she searched the tackle and located Rooster Sammy’s was actually a Crimson Robin in Lincoln.
“If I wished to order Crimson Robin, I would have ordered from Crimson Robin,” Cudney mentioned.
Some individuals name them “ghost kitchens.” DoorDash calls them “digital manufacturers,” saying it’s a means for eating places “to succeed in new prospects and develop gross sales in low-cost methods.”
We checked out two hen sandwiches from Crimson Robin, and two from its “digital model” Rooster Sammy’s. The sandwiches look like equivalent. They’ve the identical names and the very same worth tags.
“The precise labels that had our meals on it seemed prefer it had been lower the place the Crimson Robin emblem was,” Cudney mentioned.
We discovered different digital names for giant chains on different meals supply apps, too. On Grubhub, “Neighborhood Wings” is linked to a brick-and-mortar Applebee’s on Arden Manner.
In the event you look carefully on the Grubhub web site, there’s a small emblem within the higher proper nook that claims “by Applebee’s”
On DoorDash, we discovered Pasqually’s Pizza and Wings which is linked to a brick-and-mortar Chuck E. Cheese in Sacramento.
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Public Relations professional Doug Elmets thinks the follow is deceiving.
“In the long term, shoppers are going to turn out to be extra conscious that the wool’s being pulled over their eyes by these massive chains,” Elmets mentioned.
A Grubhub spokesperson advised us,
“Supply-only digital ideas on Grubhub – or from different meals supply firms – have been a rising development over the past yr. We function these ideas from restaurant companions on our Market, and restaurant homeowners select model them to experiment with new concepts with out including overhead.”
A DoorDash spokesperson mentioned the corporate is including banners to establish the so-called digital manufacturers.
“Many native and nationwide eating places have turned to digital manufacturers to assist them attain new prospects and develop gross sales in low-cost methods whereas dine-in operations stay restricted. We all know that prospects worth transparency and realizing the place their meals is coming from, so we’ve been working onerous to guarantee that digital manufacturers are clearly marked on the DoorDash platform and we encourage our companions to be forthcoming as effectively,” a DoorDash spokesperson mentioned.
Melissa Cudney has a unique resolution.
“We gained’t be eating at Crimson Robin for some time. You’re straight-up mendacity to individuals” she mentioned.
Crimson Robin, Chuck E. Cheese and Applebee’s didn’t reply to us. After we checked Grubhub at this time, Neighborhood Wings was not an choice tied to the Arden location. We additionally discovered the Pasqually’s Pizza and Wings menu is completely different than the Chuck E. Cheese menu, however like Chuck E. Cheese, Pasqually’s gives pizza, wings and cheese bread.
So how are you aware the place your meals is coming from? One foolproof means is to Google the tackle once you order from a restaurant you’re unfamiliar with, and see what brick and mortar restaurant pops up.