There is perhaps a kids-focused broadcast of the Tremendous Bowl finally. It simply will not be this 12 months.
Nickelodeon will nonetheless have a noticeable presence throughout Sunday’s protection on CBS. Following the success of Nick’s presentation of an NFL playoff contest final month, CBS Sports activities chairman Sean McManus stated there have been some discussions about an encore for Sunday’s matchup between the Kansas Metropolis Chiefs and Tampa Bay Buccaneers earlier than deciding to maintain every thing on CBS.
“It is the most important night time of tv for CBS, clearly, and that actually is our motivation. It’s all about getting as many eyeballs as we will on the CBS tv community.,” McManus stated. “Nickelodeon can have an actual presence on the Tremendous Bowl in some actually inventive methods.”
Two months in the past, nobody would have considered asking McManus about presumably doing a kids-focused broadcast for the most important recreation of the 12 months. However the Jan. 10 wild-card recreation between the Chicago Bears and New Orleans Saints on Nickelodeon was an enormous success. The sport, which was additionally on CBS, averaged 30.65 million viewers — together with 2.06 million on Nickelodeon — and generated 2 billion impressions on social media.
McManus remains to be shocked over the response the published acquired.
“It is the reward that retains on giving to be sincere with you,” he stated. “The response which you noticed, was nuts. I imply, social media, legacy media, tv, mother and father, children, you understand, the entire thing simply blew up.”
CBS’ Nate Burleson, the analyst on the Nickelodeon recreation, stated the published was successful as a result of it was capable of “communicate a unique language whereas explaining the identical sort of soccer that all of us love. It spoke to completely different generations, people who find themselves all children at coronary heart.”
Nickelodeon will air its personal pregame particular all through the weekend, that includes community stars Gabrielle Nevaeh Inexperienced and Lex Lumpkin, who have been additionally a part of the playoff broadcast.
Throughout “The Tremendous Bowl Right this moment” pregame present on CBS on Sunday, Inexperienced and Lumpkin will likely be a part of a section primarily based on Nickelodeon’s recreation present “Unfiltered.” They may attempt to guess the id of one of many gamers who’s disguised behind an animated filter and voice changer.
At halftime, Burleson will recap the primary and second quarters with highlights offered with on-field graphics and filters first seen throughout the playoff recreation final month.
In addition to halftime, there will likely be extra “Nick-ified” highlights throughout the recreation on Nickelodeon, CBS and NFL social media accounts.
“Tremendous Bowl Right this moment” producer Drew Kaliski stated Nickelodeon was within the pregame plans, however that extra concepts got here out of working with Inexperienced and Lumpkin throughout the playoff recreation.
“We have been all the time speaking SpongeBob or characters of reveals on Nickelodeon that we may contain, but it surely simply sort of hit us proper within the face off the success of that recreation,” Kaliski stated. “It was similar to, OK, we have now one thing however how can we take it to the following stage, or sort of work with that aspect in our pregame present?”
CBS and Nickelodeon proceed to discover when to do one other NFL or sports activities telecast. Corridor of Fame coach and CBS analyst Invoice Cowher stated the most effective time to do it could be the opening week of the season as a method to assist outdated and new followers. Think about not figuring out the sport and having somebody attempting to clarify why in case you solely go 9 yards after three downs you punt the ball, however any person else will get 4 downs, Cowher stated.
He additionally introduced up the variations in why the play clock is 25 seconds typically in comparison with 40 seconds.
“Take into consideration the aspect of what you are attempting to show our younger individuals,” he stated. “We even have everyone coming throughout to our nation, they see we actually love and have this vitality, however what’s this recreation of soccer? I’d say, `Go to a Nickelodeon telecast, they communicate to you in phrases the place you would possibly get an opportunity to know it, then you can begin to observe our present.'”
Observe Joe Reedy at https://twitter.com/joereedy.